Lone Star Veterinary Academy's objective was to create a site that echoed the feel of Texas while remaining professional to show credibility among the veterinarian industry in Texas. The site is a Shopify site created with the purpose to sell memberships and passes to CE conferences. The main need was a way to get people to register before buying their pass to the event. The registration form was extensive, but we modified Shopify's customer account creation to use this as a registration process. We also implemented an app to collect this information and compile it in a way that the owner could easily access.
IThe homepage as well as many other elements show parts of Texas pride subtly, such as the blue bonnets in the homepage video and the color scheme used throughout the site. The design was important, but informing the customers about their products and how to purchase them was the main challenge in this project. We set up the passes as products so that the owner could keep track of the guests for each event. We also laid out the information in a way that people knew the most important perks and what they needed to do to register right as the landed on the page.
Located above is a portion of the form we created on the Shopify "Create Account" page. Through conditions in the coding, we were able to make users register before purchasing their passes. With the modifications on Shopify's platform and the custom design, the site is now effective at getting customers to register and buy passes for their quarterly conferences while radiating Texas pride.